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Research papers

Research alchemy

This presentation examines the challenges involved in making excessive amounts of often disparate information relevant and practical to senior management.It illustrates a process for bringing together the worlds of qualitative, quantitative and...

Catalogue: Congress 2007: Excellence
Authors: Carl Nagle, Helen Williams, Kristin Hickey
Company: The Leading Edge
September 19, 2007
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Citation

Nagle, Williams and Hickey (2007a, September 19). Research alchemy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-alchemy